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A Mass Audience for Mobile?
What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that...
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How Will DoubleClick Stack Up?
It almost had to happen. Ad stacks are proliferating across the digital media landscape, and corporate behemoths such as IBM and Adobe are refining and growing their suites of digital marketing and...
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14 Ways To Turn On The Content Flow
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with...
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First Media Disruption of the Year: Samsung + AP + Twitter
Even when you know what’s coming, you never know exactly what’s coming. Paid, owned and earned media are converging, sure. As a result, workflow and roles are changing radically. But even when you’ve...
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The End of “Digital” &“Social” Media
Oreo Super Bowl tweet “Digital media” will soon be a redundant term. Increasingly, all media are digital. Once a term reserved for the internet only, “digital” now embraces your phone, television,...
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The Symbiosis of Twitter and TV
Can you imagine Twitter without TV? Or TV without Twitter? In an era of media and channel convergence, nothing seems to have converged more quickly, or inextricably, than these two channels. A mutual...
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Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact...
The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for...
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No, Social Advertising Isn’t “Over”
Murky research collided with lazy journalism last week to create a torrent of #socialmedia + #advertising = #fail link bait. Headlines in publications generally deemed respectable, and...
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A Mass Audience for Mobile?
What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that...
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Seven Takeaways From This Year’s #BrandBowl
Another year, another line up of very, vey expensive ad spots on very, very expensive TV inventory. As staggering as the numbers are: $4.5M for a 30-second media buy (most spots are 60 seconds),...
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